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Archive for February, 2010

Expectations for Mom’s when joining you on Facebook

February 4th, 2010

Recently my mom not only asked me to join her on Facebook (or maybe more likely she asked to join me on Facebook) she also created a Twitter account and posted “@notronwest I lost your number can you call me?” (as her first post ever) She recently took down her Twitter account when I told her not to follow me there cause she wouldn’t understand a word I said but, I think she is pretty serious about Facebook.

Facebook and Mom - matched made in ??

Facebook and Mom - matched made in ??

Not unfamiliar territory for most of us but I thought it would be a good idea to talk about the expectations a mother should have should one of her offspring decide to connect on social media sites (like Facebook)

1.) Don’t expect to understand everything that your offspring says. We are in a different world now and for some of us the language is different. I am not talking about words like “wicked” or “phat” or other social slang - I am talking about Doppelganger, Pandora, Hipster … words that have real connotation but are best described to those that don’t understand with a role of the eyes.

2.) Don’t pretend to understand everything that your offspring says. Nothing worse than a “hip” mother sharing their favorite 60’s Pandora radio station link on your Facebook wall.

3.) Don’t take anything that your offspring says or does personally. What you get on Facebook is sometimes easily taken out of context. This is a relatively new medium for most of us and we ourselves are trying to figure out the right way to use it. We may (and often do) say something that isn’t quite politically correct or goes against the morals you taught us. Remember that sometimes we drink before we update Facebook and therefore can’t be held completely responsible for our actions. Unconditional love - right?

4.) Keep your distance. Let it come to you (and it will). Eventually, over time, you will understand that less is more. Again you are gaining a unique view into your offspring’s life. One that you were never afforded before. Imagine what you would have thought should you have bugged the bedroom when I was 10 and had my friends over for a sleepover or gasp when I was 16 and my girlfriend and I … well you get the picture.

5.) Get involved but don’t offer advice (not online anyways). We are past that stage in our lives (most of us anyways) where we don’t want your advice. We get it - your smart - you’ve been there and done that. Most of us don’t want our friends to see that we are still attached at the hip - I mean were in our 30’s for goodness sake - if we can’t demonstrate that we have figured it out by now we will never make it.

6.) Don’t be surprised if we call less and post more. We are creatures of the net. Our jobs and home life have equal parts human contact and digital contact. If we feel we can get our point across or have our questions answered online - that’s where it will happen. It doesn’t mean we won’t call - ever - just not as much.

7.) This is a huge opportunity - don’t blow it.

Oh - and by the way - we love you!

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Do you count “first click” leads towards conversion rate?

February 2nd, 2010

I am very fortunate in many ways but, one of the fortunate things I get to do is to meet cool people. All of the people that I meet add a lot to my life and the combination of their knowledge feeds my own thoughts on a daily basis. I share with you today a conversation that I had on Twitter with a very intelligent marketing person at Seton Hall (Rob Brosnan - @brosnaro).

He posted the following:

Facebook Showing Worth?

Facebook Showing Worth?

Being that I don’t know a ton about marketing I replied (ignore the “tweet so rarely” dig - just trying to get more frequent posts out of him :)

What is 18 30d?

What is 18 30d?

And the answer is:

First Click from Facebook is more valuable than same source Google view

First Click from Facebook is more valuable than same source Google view

Essentially, what Rob is saying is that you can’t always count on “same session” information to tell you the story about a conversion and that what he concludes is that Facebook as a lead in or introductory source, is becoming more successful.

Do you count “30d first click” information on your conversion rates? What are you seeing?

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The arrival of “Science Fiction Truth”

February 1st, 2010

Take a few minutes (3 minutes and 13 seconds to be exact) and watch the following video. While watching it take note of the ease in which both characters select content and move it around to make it easier to view and work with.

Now think about the iPad. The single reason why I think that the iPad will work (and why other previous inventions similar to the iPad failed) will work is because we are ready. The iPad represents the closest representation to the Minority Report UI that we have seen. Yes - there have been touch screen devices but I think the “multi-touch” approach is going to separate the iPad from its predecessors pretty quickly.

Whenever someone makes good on science fiction and can bring a product to market that meets the expectations of the general public - it works. Bringing the truth out of science fiction is ultimately why we will see a shift in technology use in the year 2010.

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