Do you count “first click” leads towards conversion rate?
I am very fortunate in many ways but, one of the fortunate things I get to do is to meet cool people. All of the people that I meet add a lot to my life and the combination of their knowledge feeds my own thoughts on a daily basis. I share with you today a conversation that I had on Twitter with a very intelligent marketing person at Seton Hall (Rob Brosnan - @brosnaro).
He posted the following:
Facebook Showing Worth?
Being that I don’t know a ton about marketing I replied (ignore the “tweet so rarely” dig - just trying to get more frequent posts out of him :)
What is 18 30d?
And the answer is:
First Click from Facebook is more valuable than same source Google view
Essentially, what Rob is saying is that you can’t always count on “same session” information to tell you the story about a conversion and that what he concludes is that Facebook as a lead in or introductory source, is becoming more successful.
Do you count “30d first click” information on your conversion rates? What are you seeing?