Twitter, its about the framework
When I think about what Twitter has done (and continues to do) I can’t help but think about XML and what being "Standards Based" means to the evolution of our human (and non-human) communication. What XML has done for the Web I am in no doubt convinced Twitter (or something similar) will do for communication.
Another way to look at it is to think about SMTP. It is just a protocol. When I was in college we could plug-in to our VAX system and send e-mail to other people in the world. That quickly evolved to desktop clients like Netscape 2 and Eudora (I know that there were many others). Eventually, we saw a growth in servers that could handle millions of E-mails a day and what we are left with now is essentially Free E-mail for everyone (thanks Google, Yahoo, Microsoft and the like). All on top of an agreed upon framework - SMTP.
Twitter is a framework. Twitter is not: IMing, Texting, Friending, Linking, Time wasting.. its a framework. And frameworks let us build bigger and better things easier.
The beauty of Twitters the framework is quite simple:
1.) All messages are routed through a single server, or in this case a cloud of servers.
2.) Discovering, connecting and communicating with individual people is stone simple.
Conversations are open
Since everything goes through a single point of entry and there are ample API’s you get an amazing effect. Take a look at Monitter. Type in any three words and you get a glimpse of every conversation in the recent past and present where those words exist. What is amazing here is that you don’t have to know any of them. You hear conversations going on around the world. The US government paid millions (maybe billions) for a similar service - it was called Carnivore. Twitter enabled this for far less and in far less time.
Framework is key to growth
Twitter started out as a simple website where you could go and communicate. It really wouldn’t have grown to where it is now without a strong API. In a short time (about a year and a half) hundreds of desktop and mobile applications sprung up. Allowing you to post, read and connect on Twitter. You can equate this growth with the same growth of e-mail after Netscape 2 launched. Not surprisingly, most people didn’t do to well interfacing with green screens and the desktop interface that Netscape 2 provided allowed more people to send e-mail easily.
We see the same thing happening now with applications like Digsby, TweetDeck, Twirl, iTweet (and many, many more). Without these applications - Twitters proliferation into the mainstream would not be possible. Look at it this way. If Twitter were to try and develop a single interface into Twitter that satisfied every user - they would go broke. They would need 100’s of developers and it would take forever to release new versions. Undoubtedly, they would never provide just the right interface.
With a published API Twitter does what they do best - manage Twitter and provide framework enhancements (in the form of API’s and services). With those API’s developers can develop many different applications that allow people to communicate on the Twitter network. Each application slightly different then next. Each providing a unique experience which is capable of capturing many different users’ desires. So in effect what Twitter gets is an army of developers guaranteeing that Twitter stays alive. Without Twitter and its framework - TweetDeck dies.
Where is this going?
What we are seeing now is that intelligent entrepreneurs are beginning to extend the framework of Twitter to offer services on top that were not part of the initial Twitter framework. Take TwitPic for example. Twitter is only a text based system - there was no thought in the design (or at least in the first iteration of the service) for external document support. However, since Twitter has published an API websites like TwitPic can piggy back on top of the service and provide easy integration between Twitter and a Photo hosting solution.
No one really knows what is going to happen with Twitter but if you think about some of its quintessential qualitie s it is nothing more than a protocol. An open conversation protocol which will be stretched beyond its limit someday - just like e-mail is today. The defining moment in Twitters place in history will be when applications available to the mainstream public offer services on top of the framework and the users of consumers of the services are ignorant to the fact that Twitter is the underlying architecture. Much like most mainstream people today couldn’t even tell you what SMTP is or what it stands for or that they should curse it.
And I doubt anyone made any money from the development of SMTP.




